Over coffee this morning I was looking at the history of Yamaha and Korg synths from the Motif / Oasys era onward. The typical progression is to announce a new line and then in subsequent years it's Gizmo X followed by Gizmo XABC, then Gizmo Extreme!, etc.Mike Conway wrote: Hi, kronoSphere. No, I'm not sure. Just a guess.
When the OASYS came out, there was nothing close to it. Yamaha and Roland were clearly inspired by it and Kronos. Now, the shiny UI designs of the Montage M and Fantom have surpassed the recent Korgs. I can't see Korg sitting idle for 5 more years.
I still think the Nautilus does more than the Yamaha and Roland, at half the price. But, the look of those two. Wow.
That got me thinking. I wonder if Korg has chosen an interesting and unexpected battle strategy. Remember, Samurai mentality still runs through the veins of the Japanese (Yamaha's logo is a "mon," the symbol of the daimyo / clan in ancient times, cleverly made out of three tuning forks).
The standard approach is to release your new flagship line with full horsepower, and then release a "flagship lite" at a lower cost. Then, over the years, they iterate on the flagship to give it more power, e.g. Kronos X, Kronos 2, etc.
While it's running on newer / more powerful hardware, Nautilus can be considered "flagship lite" in terms of both features and the competitive price. You know the Nautilus line will see iterative improvements. What if they released the flagship lite first, something to compete with the Fantom-0 and ModX, to guage reaction, and then follow up with a full scale flagship release with a price comparable to Yamaha and Roland flagships, but with whatever new full on horsepower Korg comes up with to one up them?
Never forget that despite coming together for MIDI, these guys are competitors in the global marketplace, and business is war. Competitors would expect Korg to release their next flagship offering and them make their moves accordingly. If this was a fake out to get competitors to react to a lesser offering (much like a feint in fighting), it would indeed be an unexpected battle strategy, and the kind of thinking I would certainly expect from Samurai.
All of this is pure speculation, of course. This is what happens when I engage my brain before I've had sufficient coffee in the morning.