Koekepan wrote:Looking back on NAMM 2023, I'm trying to decide who won the show.
I think, perhaps Intellijel - and Polyend. Nothing from the big three really wowed me, with maybe a nod of the head to Yamaha's mixers at most.
So much for the dream of a Kronos replacement.
Fully agree with Intellijel as a standout. It has received quite a bit of press and the reviews are generally positive. Although some have voiced concern with the “market space” it is placing itself within. Personally I really like to sound and signal flow it showcased.
Truly wondered what new marketing strategies the “big 3” are looking to deploy. Perhaps BIG shows are simply too much noise. Much like the early West Coast Computer Faire’s, which drastically changed when the general public became a larger share of the visitors over the industry insiders showcasing their ‘wares…
I could see where any of the “big 3” could do the same as that certain “fruit company” did by setting up their own show and then eventually bypass the consumer shows all together and focus on invite “boutique” showcase events and just use the interweb of things for general consumer announcements.
PEACE